MegaPhone Labs | The world's largest interactive television and interactive out of home signage company

This is an example of the lifecycle of a typical MegaPhone Labs installation, in this case NBC 4 New York.

Watch from in studio as Lauren Scala, NBC 4 New York’s trivia anchor, introduces the game and how to play to the audience.

Watch closely as the operator in the in the control room launches the game from a web browser using a single button press.

Then play along with two players at home, one using phone call control, and one using web browser control.

This experience is available in 8.1M households in the New York DMA.